RFT Wins Baiada Contract
After many months of negotiation and discussions I am pleased to announce that RFT has entered into a contract with Baiada. A new customer for our business.
Baiada, like RFT, is a family owned business. Baiada Poultry Pty Limited is a privately owned Australian company which provides premium quality poultry products throughout Australia. Their business operations include Broiler & Breeder Farms, Hatcheries, Processing Plants, Feedmilling and Protein Recovery. Their products include sales of live poultry including breeding stock, poultry feed, fertile eggs, day old chickens, primary processed chicken (raw) and further processed chicken products, and pet food.
RFT has entered into a contract with Baiada to transport chilled and frozen poultry products. This contract will require the purchase of some additional prime movers and refrigerated trailers.
RFT’s reputation for being a safe and reliable regional based carrier has been a key part in us winning this contract. Baiada have strong growth plans based on the forecast increased consumption of chicken meat across Australia. Demonstrating that we deliver to promise, are safe and reliable, and that we are a trusted partner, will position us to potentially expand our business with Baiada.
The contracted work fits within our business model of being a regional based carrier, safely and reliably operating a modern fleet at high levels of utilisation and efficiency. It also provides further optimisation of some of our current fleet.
New work is hard to win. The market remains competitive, customers are forever seeking lower prices and the need to be able to demonstrate innovation and enhanced productivity are now very much a given.
Investments in driver training (Smiths Training), new and modern fleet featuring the latest safety features and the DSS (driver safety system) also demonstrate to our current and potential customers that safety is a core value. These investments can only be made where we can show improvements in safety, reductions in costs and/or improvements in fleet reliability. This has been very much a selling point in winning this new work.
I look forward to the RFT team demonstrating to Baiada that they have selected the right partner and through safe and reliable service becoming their transport supplier of choice as they grow their business.
Ron Finemore Transport Pty Ltd